2020 is the year everyone spent at home. They worked from home, their interests grew at home, they brought their hobbies home. Everything was done from the home and so everything piled up at home. All the objects, accessories, purchases were now inside the home.
We showed people that there’s always room to change. Because at Ikea we have 60+ storage and home organization solutions that allow you to change as much as you want.
Idea
Posters & Video
Client
Ikea
Role
Creative Director
Date
Jan 2020