Introducing Journey Through Time: The Design & Spatial Vision of AlUla's past, present and future.
We launched the framework of Saudi Vision 2030, the Journey Through Time Masterplan that commits to achieve:
- Harmonious coexistence between nature and humankind
- Preservation of the cultural legacy of AlUla for the world
- Development opportunities and sustainable economic growth
THE OPPORTUNITY
AlUla’s Master plan wasn’t the usual Masterplan to launch. It was a unique opportunity to create a preservation and development blue print for a landscape that was the home of 200,000 years of culture and civilizations.
THE INSPIRATION
The masterplan was inspired from the place and our communication was approached in a similar pattern. Taking every single sketch and inspiration and turning it into our film and visuals.
A MASTERPLAN WITH A PURPOSE
How can we build a bond between 200,000 years of history and our future? Between nature, culture and people? Between Eastern and Western civilizations?
Here in AlUla, we begin a new chapter of history. Introducing AlUla’s first Masterplan, The Journey Through Time.
An ambitious spatial plan, unveiled by His Royal Highness, the Crown Prince Mohammed bin Salman AlSaud.
Designed by time and shaped by history, fostering cultural dialogue and understanding. Rediscovering perfect harmony with nature. Creating a new legacy for the world,
One built on the story of the past, o answer the challenges of the future.
DETAILS
Services
Branding, Design, Webdesign, Social Media Content
Client
Royal Commission of AlUla
Role
Creative Director
Date
Jan 2021
