KSA ASSUMES THE PRESIDENCY
This is one is a life time opportunity to be part of launching a G20 to the world. Leo Burnet KSA was tasked with this assignment and it was a challenge like no other. From taking on the launch announcement then going through the global epidemic the world is facing at the time of writing this.
DETAILS
Assignment
G20 Launch & Communication
Client
Saudi Secretariat
Role
Creative Director
Date
November 2019 – November 2020
LAUNCHING THE G-20 LOGO
Saudi Arabia, which officially assumed presidency of the G20 on Sunday, unveiled a new logo for the summit, inspired by colored filaments from Bedouin fabrics SEDU and featuring the colors of participating countries. The Kingdom entrusted the logo design to 28-year-old Saudi Arabian designer Mohammed Al-Hawas. And we as Leo Burnet KSA created this film to bring it’s symbolic meaning to life for the whole world.
BRANDING GUIDELINES
Starting with the logo from Mr. Al-Hawas, we created a full brad guideline for media partners and outlets to properly use the logo while adhering to the symbolism between the lines.
ON-GROUND LOGO LAUNCH
We synchronized the logo launch across the whole Kingdom with strategic 3d projection mapping on three strategic locations around the Kingdom that embody the 2030 vision.